REVIEW: VELY VELY IM Custom Coloring Browcara (Deep Brown)

I'm back again with yet another review of a Vely Vely item -- The IM Custom Coloring Browcara! :D Vely Vely is quickly becoming one of my favorite brands because of their AMAZING products. Their IM Custom Flawless Concealer was one of the best I've ever tried and my personal favorite, so I was excited to receive their brow mascara from BNT News.

Brows are one of the most important features on a face, and most of the time, a makeup look is never complete without full brows. However, filling in your brows can be pretty time consuming, especially if you don't have a steady hand like me. Luckily, that's where this brow mascara comes in, so without further ado...

Lets get to the review! ^ o ^


The IM Custom Coloring Browcara comes in 3 different shades: Gold Brown, Red Brown, and Deep Brown.

*Above photo taken from

The shade I'll be reviewing today is Deep Brown! Deep Brown is a warm chocolatey brown that would be a really good match for anyone with light brown to dark brown hair. I have naturally brown-black hair, and it still works on me though it's a lighter shade than I would personally go for. However, I still love how it looks!

The IM Custom Coloring Browcara, which is a brow mascara, comes with a unique applicator that's very similar to the PONY Effect one I've previously reviewed, HERE. The applicator has very short bristles on one side of the brush, while the other side has longer bristles.

The side with the shorter bristles is known as the 'Coloring Side' which is supposed to be used first and applied throughout the brow from the inner brow all the way to the tail. This lightly colors in your brow and gives it a fuller shape and overall look.

The side with the longer bristles is the 'Setting Side' which is meant to be used after the shorter bristles. Use the Setting Side to sculpt and shape your brows into place!

*Above photo taken from

The brush wand makes application incredibly easy and quick. It gives your brows a light tint of color that's pigmented, but still very natural-looking! Once it dries and sets, my brows are still very soft to the touch. It barely feels like I have anything on my brows. Plus, my brows don't look stiff, flaky, or ashy. It's a totally mess-free product that stays in place ALL day. It's seriously long-lasting and doesn't budge, smudge, or fade.

I found that you could use this brow mascara alone for a quick wash of color, but it can also be used on top of your regular brow routine as a setting gel!

What I like about the IM Custom Coloring Browcara is that it truly does a fantastic job giving my brows a beautiful and natural-looking, fuller look. Despite having naturally black brows, Deep Brown  gives my brows a softer and slightly warmer touch that still works with my normal brow color! It doesn't have an awkward red undertone like some brown brow products tend to have, so it's able to work with many different shades of hair.

The IM Custom Coloring Browcara is perfect for traveling or if you're in a rush to get out of the door. It comes in a cute and petite size that's very portable. Plus, the packaging is very practical and sturdy, so it's definitely purse-friendly too!


I absolutely LOVE the IM Custom Coloring Browcara, or aka brow mascara! :D It's such an easy-to-use product, thanks to the unique shape of the brush wand, that gives my brows a fuller and softer look in just a few seconds. Once it sets, it doesn't budge or fade at all, so it's definitely long-lasting! My brows are still soft to the touch and they don't appear ashy or flaky like some brow mascaras tend to do. All in all, I would give this 3 thumbs up if I could!


The IM Custom Coloring Browcara retails for $19.60 and is available at Imvely.comHERE!

Thank you to BNT News for sending this product over for reviewing purposes. Check out BNT News for the latest news and trends!

Disclaimer: This product was sent to me for reviewing purposes however that has no effect on the review itself. All reviews are my own 100% honest opinions.

1 comment

  1. Oh, it really makes your eyebrows stand out and look more dense and defined. And it is a nice colormatch too!